Versatility- this is not a nuclear strike so there are fewer ethical reasons to avoid using it.
You can attack smaller countries or targets on the border of an enemy country without collateral damage to allied nations that might alienate them or their populations.
You can attack an enemy base or wmd/nuclear site without taking down your enemy's hospitals or civilian air corridors and thus minimize the damage done to civilians that would otherwise feed into Anti-American rage and damage our humanitarian reputation and alliances.
One does not win a war without breaking the enemy’s will.