Instead Of Retiring, Marine Vet Starts His Own Harrier Squadron

Instead of retiring, former test pilot and real estate mogul Art Nalls imported, restored, certified and flew the world’s only private Harrier jump jet. Now he’s a man with a mission, adding to his fleet, he wants to preserve the Harrier’s legacy for decades to come.

Art’s Harrier is an ex-Royal Navy Sea Harrier FA2. The Sea Harrier gained fame during the Falklands War, and continued to serve throughout the 1980s and 1990s, when it received the Blue Vixen radar and the ability to fire the AIM-120 AMRAAM. This made the jet a relatively poor fighter but an outstanding interceptor and fleet defense fighter. It was retired (many say prematurely) from the Royal Navy back 2006, and with its retirement gave Nulls an opportunity to own the previously impossible, his own Harrier.

The idea came from attending an air show long after being retired from the Marine Corps and finding wealth in the Washington DC real estate marketplace. He fell back in love with the idea of zooming through the air in a high-performance aircraft. His first stop along the way was buying a Yak-3, a high-performance WWII fighter, but this was not enough to satisfy Art’s thirst for thrust.

He decided to see if he could obtain a surplus Sea Harrier from the UK, and there was one available, although it would have to be demilitarized and refurbished for flight. Seeing that he was a highly accomplished Harrier and test pilot, the FAA gave him the ok to operate the Harrier and Art has been flying at air shows in his beloved Sea Harrier ever since.

Although the costs of operating the jet are crushing, as the Harrier can drink a gallon of gas every six seconds, he relies of sponsors for air shows to help pick up the tab. Now, his fleet is growing as he recently got his hands on another Harrier from the UK, but this one was an ultra-rare two-seat TAV-8, which will allow him to teach other pilots how to fly the Harrier and even possibly take people for rides.

He does not want to stop there, with the idea of procuring more Harriers and spare parts in the future, which will allow his vision to preserve the Harrier and its crews legacy for future generations. A relevant idea as the Harrier could very well disappear from the skies in the coming decades, with the USMC betting huge on its F-35B replacement for the legendary jump jet.

AARP Studios?

I dislike AARP for their liberal positions and mission creep.

http://www.slideshare.net/tammygordon/aarp-studios-stories-that-matter-38380682

. Objective To become a Social business within the next 5 years, by expanding the principles of social communication throughout the organization
2. Integrate social media with broadcast content and apply the principles of social communication to both
3. Principles of social communication Social is great content. Great content is social The best social ‘medium’ isn’t Facebook, YouTube or Twitter. It’s the audience Make the audience our medium, socialize with them, i.e. give them great content Successful social communication is about being social
4. All content must be social
5. If all content must be social, then don’t differentiate it or treat it differently
6. Why this works
7. Why this works Relevance In order for content to be social, it must be relevant to our audience
8. Why this works Relevance In order for content to be social, it must be relevant to our audience Impact Only if it is relevant to our audience will it have impact
9. Why this works Relevance In order for content to be social, it must be relevant to our audience Impact Only if it is relevant to our audience will it have impact Revenue Greater impact makes it easier to monetize our video content, which will in turn grow revenue
10. = Internally: All content is viewed through a social lens. Social is no longer just a channel. Externally: Integrated, and shareable content. AARP behaving like a socially integrated business
11. And eventually… Social content becomes sought after content
12. How do we get there?
13. STEP 1 Focus team on external communication STEP 2 Outsource some content creation and community management in order to create internal specialists
14. STEP 1 Focus team on external communication STEP 2 Outsource some content creation and community management in order to create internal specialists STEP 3 Merge the broadcast & social teams to form one multi-disciplinary & cross-collaborative team
15. AARP STUDIOS Stories that matter
16. Social and broadcast are mutually interdependent.
17. Collaboration is the mandate. Analytics are the driver
18. Why Community Content?
19. The content will be developed for communities. Communities are social, and communities share
20. STEP 1 Focus the team on external communication STEP 2 Merge the broadcast & social teams to form one multi-disciplinary & cross-collaborative team STEP 3 Outsource content creation and community management STEP 4 Develop an overarching community content strategy
21. The community content strategy will be developed with these guiding principles
22. Community content strategy: #1 Reason for Being Determine what AARP community content stands for
23. Condé Nast Specialized high quality content for sponsors
24. Non-mainstream content
25. “So much video online is shot purely to generate views as opposed to telling a story or conveying information - what we’re concentrated on is producing really insightful, intelligent video for a powerful, well-educated, affluent audience.” Insightful & intelligent content
26. Community content strategy: #2 Audience Definition Focus efforts digitally on trying to reach multiple niche audiences instead of one broad audience
27. Instead of targeting an age group target mindsets, interests or passion points
28. ‘Instead of trying to create videos that have broad appeal, BuzzFeed drills down to very specific groups who will share at a high rate.’
29. Community content strategy: #3 Quality VS Quantity Produce fewer pieces of content, but ones with legs
30. Community content strategy: #4 Show, don’t tell Using insightful stories, show people AARP’s value instead of telling them
31. Community content strategy: #5 Evergreen Content Perpetually relevant content, not news
32. Community content strategy: #6 Shares, not views Everything AARP produces should be shared whether to entertain, inspire, or educate. It must be good enough for people to talk about
33. REASON OR BEING: REAL POSSIBILITIES Type of Content: Always On Type of Content: Staggered Type of Content: Big Audience Primary Goal: Shares Secondary Goal: Engagement Primary Goal: Subscribers Secondary Goal: Engagement Primary Goal: Engagement Secondary Goal: Views Channels: Twitter, AARP.org, Vine Channels: YouTube, FB, Instagram Channels: YouTube, FB, Netflix, TV Example: Caregiving Example: Beauty & Health Example: Music Business Unit: Caregiving Audience: Gen X Passion Point: Need trusted advice on how to look after their parents / grandparents as they age Business Unit: Media Sales Audience: Women 50+ Passion Point: I care about the way I look, but ‘I’m not ‘Maybelline young’ Business Unit: AARP Media Audience: Ageless Passion Point: Music is a universal language and a way to connect people
34. Content Calendar: Example JANUARY FEBRUARY MARCH APRIL MAY JUNE JULY AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Big Audience Big Audience Big Audience Staggered Staggered Staggered Staggered Always On
35. The Road Map 2014: Team Merger and Strategic Development 2015: Production of best-in-class integrated community content 2015 - 2016: Content Sponsorship 2017-2018: AARP Sought After Content
36. AARP Studios VP of AARP Studios Admin Assistant Development/Media and Community - Lead Sponsorships Managing Content - Lead Community Marketing Analytics/ Audience Training AARP Studios Team Member Relevance: Strategist Multi-Media Producer 1 Multi-Media Producer 2 Project Coordinator Civic Engagement: Strategist Multi-Media Producer Project Coordinator Social Impact: Strategist Multi-Media Producer Project Coordinator
37. AARP STUDIOS Visit AARPJobs.com to apply

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