HILLARY CLINTON's CAMPAIGN LOGO
Posted on 04/18/2015 5:40:36 PM PDT by SeekAndFind
This week, Hillary Clinton surprised the world yet again — not with the official launch of her campaign but for the unconventional way she did it. She sure pushed the envelope. With her video, new logo and road trip, she opened a long communications campaign not only to "rebrand" herself but to completely reframe who she is, what she stands for and how she intends to run.
We'll find out over the next year and a half whether it will work. Many in the press and on late-night television scratched their heads this week; others were scathing.
Ruth Marcus -- a columnist for the Washington Post -- dismissed her launch video as a "relentlessly, insultingly vapid" effort of "demographic box-checking." Jon Stewart lampooned it as a "State Farm commercial gone viral" and also "boring as s---." Since the media will likely be the stand-in primary opponent for Hillary, their belief in her authenticity is a critical factor in whether she can reframe herself in voter's eyes.
But from a marketing perspective, her launch may have been much more successful than critics think. The YouTube announcement video took on the central strategic challenge for the campaign and candidate: To flip Clinton's message from self-absorbed "I" to empathetic "we."
While critics may sneer, it is hard to deny that the image it projects of Hillary is more confident, fresher, simpler and forward-looking, with even a bit of the upstart feel of two of the most successful product launch companies, Nike and Apple. Clinton's team may have begun to create an empathetic relationship with voters that has eluded her in the past, most crucially when she lost the nomination fight to Barack Obama in 2008.
In marketing terms, rebranding is a strategy to bring a new name, term, symbol or design
(Excerpt) Read more at cnn.com ...
Wishful thinking by one of the progressive establishment’s media site.
The “journalist” who scribbled this is
Martha Appease???
NYT’s Maureen Dowd wrote: .... “In her Iowa round tables, candidate Hillary acted as though she were following dating tips from 1950s advice columnists to women trying to “trap” a husband:
<><> listen a lot,
<><> nod a lot,
<><> widen your eyes, and,
<><> act fascinated with everything that’s said.”
Hillary also made a show of “taking notes.”
Excellent satire. I didn’t know CNN had the cojones to pull it off.
Looks like a progressive symbolto me...
I agree - except substitute “dyke” for “lady”.
I loved her yesterday but yesterday’s gone. Who wants a crazy Great Aunt to make your Mom to keep you living in the basement?
Hillary In 2016
Because no one can identify with
the middle class better than
a person making $200,000 for a
one hour speech about herself
Let the sycophantic fawning begin.
Rebranding doesn’t work too well in politics.
Al Gore and John Kerry remade and reintoduced and rebranded themselves several times as they stepped into a pile of crap and tried to move on during their presidential runs.
The problem with rebranding is that it is still the same old product underneath — and that is true with Hillary.
If politics were a peep show, my shoes would be sticking to the floor...
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.