Posted on 03/27/2015 2:34:59 PM PDT by drewh
Lululemon is hoping to boost sales among men with a new genital-friendly range of pants. Lululemon Athletica Inc told Bloomberg on Thursday that its ABC pants - referring to their 'anti-ball crushing' design - have given the company a 16 per cent sales hike in the men's sector of business last quarter. The Canada-based company's website describes the pants as 'ABC (anti-ball crushing) engineering gives you and the family jewels room to breathe'.
The site goes on: 'A wide paneled gusset and four-way stretch Warpstreme fabric make these pants commute, travel and sweat ready.'
Consumers were divided over the ABCs. One man wrote: 'Despite the waist, the fabric is amazing however the legs were so tight and the fabric so thin. If I wore these out everyone would know what underwear I have on by being able to see the lines, that's how tight the thighs are.'
But a happy customer posted: 'I love these pants. I wear them as casual, for work (I am a financial advisor) and I wore them to yoga once just to see how flexible they are and they were excellent. 'They are great as travel pants, very comfortable on the plane or driving the car.'
Another added: 'Got the grey initially and was pretty satisfied. I would say there was reduced ball crushing, but they are still pretty snug in the thighs and crotch.'
The company, which is headquartered in Vancouver, British Columbia, offers a range of athletic wear for men along with smarter clothing.
There are 'sweat, post-sweat and no sweat categories'. The athletic brand, opened its first men's store in the Soho neighborhood of Manhattan on Black Friday last year.
And the company is taking advantage of a boost in sales from men's attire and expanding the ranges in stores.
(Excerpt) Read more at dailymail.co.uk ...
I’ll stick to grey sweats October to April and Baggies April to October
Well, at least everything matches. However, the judge may have his Baliff throw a Haz Mat suit over this fellow or be judged in contempt.
I thought Duluth Trading Company already had something like that.
Joke I heard recently from an elderly gentleman .... what do tight pants and a country motel have in common? No ballroom.
My old room mates dr told him his jocky shorts warmed his testicles and impeded sperm growth
he switched to boxers and his wife got pregnant
Real men go too Duluth,long ago:
Will Women now be Sex Crime Perps for looking up a man’s Kilt?
nice-looking pants...
...not to mention Diamond Gusset in Tennessee...
Will they offer them in Hillary’s size?
Navy Seafarer dungarees had this for years... don't know about now days
Yup, I like Duluth.
Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.
