They keep acting as promoters for the “new morality” and you can’t watch a show without at least one “token gay” on it. They seem to be either buying into the meme that there are a lot more “alternative sex fans” out there or they are actively pushing it as part of an agenda. The ratings merely mirror the real average Joe who is really tired of it.
Pushing it as an agenda. They can’t create more, so they have to recruit more.