Putin is a dictator, what does he care? Russians will do what he tells them to do or he will kill them, that simple.
That was possible in the old days when everyone suffered. Now that many have had a taste of the good life, it’s not that simple. Add the internet and Putin has less options.
Initially Putin had the support of Russians for the “transgressions” in Ukraine, Now that reality has set in, his support is no where what it was. People are getting a whiff of the old days with the fall of the ruble. They don’t like it.