“But a source familiar with the decision said it was based on the show’s diminished ratings and failure to generate advertising revenue for the station, adding: “It’s impossible to sell.””
How on earth could Rush Limbaugh be impossible to sell?
Locally here in Indiana his show has some pretty lame sponsors compared to years ago. Like the Huckabee weight loss / diabetes stuff.
Of course it is not impossible to sell. An advertiser generally does not buy a particular radio show locally anyway. Radio stations bundle packages.