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Why the Inventor of K-Cups Doesn't Use Them
Newser ^ | 03/03/2015 | Jenn Gidman

Posted on 03/04/2015 10:10:35 AM PST by Responsibility2nd

For one, 'they're kind of expensive,' John Sylvan says

(Newser) If anyone would brew his morning joe using K-Cups, you'd think it would be the inventor of the K-Cup himself. But John Sylvan, whose single-serve pods revolutionized the coffee landscape, sticks with making coffee the old-fashioned way. "I don't have [pods]. They're kind of expensive to use," John Sylvan tells James Hamblin, writing for the Atlantic. "Plus it's not like drip coffee is tough to make." But besides being steeper in cost, the plastic-and-foil pods that made up most of Keurig Green Mountain's $4.7 billion in revenue last year have been called out for being environmentally unfriendly. According to a 2014 article in Mother Jones, Green Mountain made 8.3 billion of the non-biodegradeable, mostly non-recyclable K-Cups in 2013—"enough to wrap around the equator 10.5 times." "I feel bad sometimes that I ever did it," Sylvan admits to Hamblin about his invention.

The Green Mountain K-Cups' lack of, well, green-ness has led to environmental advocate backlash: A 2010 New York Times article said Green Mountain's sales growth, boosted by the K-Cup, ran "counter to its reputation" as an "eco-friendly" company; more recently, a Canadian production company created a "Kill the K-Cup" video that went viral on YouTube. Keurig promised in its 2014 "Sustainability Report" that by the year 2020, "100% of K-Cup packs will be recyclable." But that's five years away—and Green Mountain's competitors are already using reusable, biodegradable pods. The company's chief sustainability officer tells Hamblin, "I gotta be honest with you, we're not happy with where we are, either." Sylvan, who sold his share of the company in 1997 for $50,000, says he has come up with a "much better way" of packaging and transporting the coffee, but that the powers-that-be at Keurig "don't want to listen." (Someday you'll be able to make Coke via something similar to a K-Cup.)


TOPICS: Business/Economy; Miscellaneous
KEYWORDS: kcup; keurig
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Comment #21 Removed by Moderator

To: RushIsMyTeddyBear

Iced Tea is the same way. McAlisters Deli won’t keep tea over an hour before they toss it.

It’s very good because it’s always fresh.


22 posted on 03/04/2015 10:25:26 AM PST by Responsibility2nd (With Great Freedom comes Great Responsibility.)
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Let's Git-R-Done!

Less than $1.8k to go!!

23 posted on 03/04/2015 10:25:52 AM PST by RedMDer (Keep Free Republic Alive with YOUR Donations!)
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To: dmz

Exactly.
Whole beans (LaColombe) through a burr grinder and my French Press every morning.
Nothing better.
yes, I’ve been called a Coffee Snob by my wife and others and I wear that badge proudly :)


24 posted on 03/04/2015 10:28:39 AM PST by SparkyBass
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To: Army Air Corps
Yes. I have a burr grinder instead of a blade grinder, that crushes the whole bean instead of chopping it. The pre-packaged cups were too weak for my tastes.

Also, it needs to be a coarse grind.

-PJ

25 posted on 03/04/2015 10:29:16 AM PST by Political Junkie Too (If you are the Posterity of We the People, then you are a Natural Born Citizen.)
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To: Responsibility2nd
The EZ-Cup/E-Z Cup paper filters work great in my Keurig...pods are too expensive for me.

 photo perfect-pod-keurig-ez-cup_zpsjf6mqzur.jpg  photo ezcupfilters_zpsbfqrniqo.jpg

26 posted on 03/04/2015 10:29:37 AM PST by ~Vor~ (PUSH = Pray Until Something Happens) - 1Thess. 5:17)
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To: All

Wow what could this topic bring up that got two posts removed crazy its just coffee folks


27 posted on 03/04/2015 10:30:44 AM PST by al baby (Hi Mom)
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To: Responsibility2nd

Guess you wouldn’t like Camp Coffee, my favorite.

Basically get an old, never been cleaned coffee pot, fill it with water from lake, stream or canteen, put pot in fire, when it’s boiling dump coffee grounds directly into the water, put on the lid and put the pot back in fire.

When the grounds sink it’s done.

ENJOY!

Great reheated too!


28 posted on 03/04/2015 10:31:09 AM PST by prisoner6 (Unmutual and Disharmonious)
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To: Responsibility2nd

The new 2.0 version have circuitry embedded in the foil seal that enables the brewer - much like ink cartridges on desktop printers. Non-compliant cups will not allow the new systems to brew.


29 posted on 03/04/2015 10:31:55 AM PST by Sgt_Schultze (If a border fence isn't effective, why is there a border fence around the White House?)
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To: Darksheare

Coffee Ping.


30 posted on 03/04/2015 10:32:19 AM PST by Army Air Corps (Four Fried Chickens and a Coke)
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To: Responsibility2nd

I clicked on this thread thinking I would see pictures of well-endowed women. What a disappointment.


31 posted on 03/04/2015 10:32:35 AM PST by bankwalker (In the land of the blind, the one-eyed man is king.)
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To: al baby

One that got removed used a direct quote from post 15. See post 20. Ask Rod to FReep mail ya his comment if ya like.


32 posted on 03/04/2015 10:35:23 AM PST by Responsibility2nd (With Great Freedom comes Great Responsibility.)
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To: Responsibility2nd

Dang I thought this was about well endowed women.


33 posted on 03/04/2015 10:35:37 AM PST by central_va (I won't be reconstructed and I do not give a damn.)
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To: Red Badger
With a little practice, you can make much better coffee almost as fast with an AeroPress:

Though it does take more effort. Results are worth it. And the waste product is a 2" paper circle (reusable metal mesh available).

If you really have time, use a vacuum brewer:

...but that requires a half-hour dedicated to the intensive, and entertaining, process. Filter is reusable cloth.

34 posted on 03/04/2015 10:35:56 AM PST by ctdonath2 (Si vis pacem, para bellum.)
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To: al baby
I love old coffee my mom would make a pot for herself in the am and would keep it going all day i would come by to say hi most days on my way home made Great ice coffee.

My mom would make a pot and any left over at the end of the day would go into a jar in the fridge to be heated up the next day. By then it was getting a bit old.

I fill my coffee maker to the "10 cup" line with water and use regular Maxwell House coffee. That gives me 3 big cups to meet my AM needs. Good enough for me.

I chuck any left over before noon.

35 posted on 03/04/2015 10:36:10 AM PST by NewHampshireDuo
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To: Sgt_Schultze

I read that in one of the comments at the link.

Did not know that. That sounds like trouble for all parties.


36 posted on 03/04/2015 10:37:13 AM PST by Responsibility2nd (With Great Freedom comes Great Responsibility.)
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To: ilovesarah2012

But it does show how Americans have become the suckers of marketing. It is no accident that the massive debt financing of consumer purchases have resulted in a massive shift of wealth from the masses to the top 1%. Real income has not budged since 1975.


37 posted on 03/04/2015 10:37:56 AM PST by Sam Gamgee (May God have mercy upon my enemies, because I won't. - Patton)
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To: SparkyBass

Exactly.
Whole beans (LaColombe) through a burr grinder and my French Press every morning.
Nothing better.
yes, I’ve been called a Coffee Snob by my wife and others and I wear that badge proudly :)

<><><><><><

As do I. I’m a beer snob as well.

As for the coffee, I favor variety so I usually have 2 or 3 varieties in the pantry at any given moment - one of which is always Trung Nguyen #4 or #5.


38 posted on 03/04/2015 10:45:05 AM PST by dmz
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To: Responsibility2nd

We are coffee nuts!! If anyone took away my brides coffee, she would be in a very bad mood. If anyone were to take my coffee away, I would kill that person.

We have a french press and an old fashion percolator for fresh ground beans, but 99.99% of the time, we use the K-cups. I like the variety, flavors, speed and it’s always fresh.

We bought our Keurig coffee brewer from Costco in late 2011. It went bad a few days ago. My wife took it to Costco this last Saturday and they exchanged it for $163 cash. She then bought the new and improved Keurig model and put $15 into her pocket. I couldn’t be a happier customer. Keurig has spoiled me...we even take it with us in the Airstream when we go camping. LOL

On one occasion we took a break at a rest-stop along I-5. Instead of drinking their garbage coffee, I placed the Keurig onto the tailgate, plugged it into a generator and quickly made two cups of great tasting coffee.... it felt decadent, and I loved it.

I am presently drinking a Hazelnut flavor. I already had a cup of the Hawaiian blend this morning. Oops, I finished the Hazelnut and I quickly fixed a cup of “Donut Shop” flavor.


39 posted on 03/04/2015 10:45:35 AM PST by Gator113 (Cruz, Lee, and Sessions speak for me.... most anyone else is just noise.)
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To: central_va

Same here. Personally, I’m partial to C-Cups. Sometimes you can get too much of a good thing.


40 posted on 03/04/2015 10:49:04 AM PST by Joe 6-pack (Qui me amat, amat et canem meum.)
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