[x]

Recently readers were introduced to someone called the Duke of Wessex. Prince Edward is the Earl of Wessex.

There was a front page story about deer-hunting. It was actually about deer-stalking, a completely different activity.

The horror!

[buwaya]

Its glaringly unprofessional and opens the newspaper to ridicule.

In the US context this stuff would be like misstating the teams at the Superbowl, or calling a Remington 700 an assault weapon.