Water is a limited resource. The internet is not.
The infrastructure for electric power isn't easily duplicated, in the same way that 1950's land-line phone service wasn't duplicable, either.
Yet, the politicians "de-regulated" the "phone company", decades ago. Today, in many places, there are numerous choices for a person who wants cell phone service.
If home-sized solar panels ever become ready for prime time, we might see a deregulation of the electricity business, as well.
Big companies like Google are looking for Mercantilism. Big Gov is looking for Fascism.
Best to leave the internet as unregulated as possible.
Don't you mean big companies like the telcos and cable who want to double dip.
The companies that control the pipes can charge the consumers on how much bandwidth they consume, but they want to be able to also charge the content providers. They want to make money coming and going.