He really stressed making machines user-friendly, and easy to use. That’s the important part about business with computers and mobile phones, you must make something that people beyond the techno-geeks can figure out, and that’s what Steve Jobs figured out how to do, and excelled at. By this point, I would be willing to bet a lot of kids would wonder WTH a palm pilot is? Well, before we had the wonderful touch screen tablets like the Android and the iPad...
It was a paradigm shift with the iPhone ... and that’s why everyone else had to “go along” (at least “try to”) or be totally non-relevant.