McCain lost because, despite what the voters of Arizona think, he is an idiot; an idiot of a very low character who had no idea of how to be in front of a national campaign.
Romney threw away his chance to win with a failure of nerve and no clear-cut ideology or belief system, which left him at the mercy of ridiculous consultants that led to an ineffectual campaign. "Mitt, The Mormon Milquetoast" says it all.
McCain and Romney did share one characteristic: fear. They were afraid to openly confront a fraud because he claimed to be a Negro. They were afraid the MSM would paint them as "racists," so they let the Magic Marxist Mulatto play the only card he has ever had: The Race Card. Racists are not nice people. Republicans think that they can win by being nice.
If this kind of match-up happens again, play The Race Card back in their face. Where was the bumper sticker that said "Obama: Half-Black, All Bad?"
Cruz can play the race card.
I have a Hispanic name, but I don’t claim to be. I’m an American first, second and third (with New Yorker a very distant last).