"McDonalds Black 365" was supposed to communicate that the company "celebrated black history 365 days a year!"
Can you even imagine a company spending millions on a campaign called "White 365?"
The worst part, however, was the service and the food. I go sick on a breakfast that I threw away after one bite - and I have not been back since.
And they don't understand why paying customers have been avoiding the place in droves.
Woo Hoo! Are you all maybe Apple elites also? You have all travelled to and experienced every location? I guess you don’t have any problem with Carl’s targeted and overly sexual ads.
Never heard of the “Black365” campaign, but there’s no question that their TV commercials and overall advertisting had been aimed at (IMHO) black urban 13-25 yr olds and Hispanics over the past few years.
“Thompson also spent tens of millions on an advertising campaign aimed specifically at blacks.”
I noticed that myself, and I figured his days were numbered when the advertising changed recently.