GOP has to run to the right to win elections. Then, they govern to the left, if they win.
Numerous recent articles have either stated or implied that Jeb Bush is a conservative. That same Jeb Bush who was dissing the conservatives just a few days ago, when he sought advice from John McCain on how to run away from the conservatives.
They (media/GOPe) know they can only sell Jeb by trying to convince the conservatives that he is one of them. It worked to elect that ‘compassionate conservative’ Bush.
MAYBE, if Palin were on the top of the ticket....