Mitsubishi made the Japanese Zero.
Sow the wind, reap the Land Wind.
Mitsubishi made the Japanese Zero.
Been going on for a thousand years. Where have they been?.................
I do not feel sorry for Land Rover in the least. They made a deal with the devil and now there’s Hell to pay. They deserve it and so does anyone else who does business with a nation of thieves.
Back in the late ‘70s I worked as a line mechanic at a Chrysler-Plymouth dealership. I went to overhaul an automatic transmission from a Mitsubishi pickup truck. Got it on the hoist, and saw—on the outside at least—it looked like Mopar’s A904 Torqueflite. Upon disassembly, to everybody’s curiosity, it was a 2/3-sized replica. Bet Mitsubishi at least paid the license fee.
The only problem is ,you can’t get the Chinese version wet
In before the first “Lange Lover” joke.
You want see my new Rand Lover?
The Chinese auto industry will never be taken seriously as long as they keep turning out cheap knockoffs of Western automobiles.
OTOH, it seems this is just what communist countries do. See also Lada, Zastava, et al.
Given that Chery ripped off the Daewoo Matiz (aka Chevrolet Spark) to produce its Chery QQ, Tata (Land Rover’s Indian owner) clearly entered this JV with its eyes open. The cars do not compete in any sense of the word, any more than fake Coach bags compete with the genuine ones. I’d say Tata entered the JV in order to get Chinese market access, as well as to ramp up Chinese operations quickly. After 2-1/2 years, the first Range Rovers have rolled off the JV’s production line. Tata has market access and is generating revenues from the Chinese market. From that perspective, Tata probably views the JV as a success.
Impressive - original costs 63 grand and the Chinese version goes for 22 grand.
I didn’t know they could pull it off. I don’t need to look for loose change under my couch now to afford a luxury land rover.
Side view:
Well-appointed interior:
Another interior shot:
Not that I agree with the unethical (if it even is unethical) way Landwind copied LR’s auto, but the Chinese are giving them a lesson in segmentation marketing, a segment of the auto market LR doesn’t care about. So why should that segment of the market care about LR if they don’t care about them?
One traitor after another, seeing one of the consequences. But they won’t learn, until they are done.
There’s nothing that they can really do about the copies, which will be ever more common and overwhelmingly competitive. Besides, equipment of the near future will be made from open source designs. The monopoly gig is up. All will have to do real work for their money.
The fact that this kind of copying is ongoing in China is very disappointing. The simple principal is that it is not something that should happen; the Intellectual Property is owned by Jaguar Land Rover and if you break that IP then you are in breach of international regulations that apply around the world.
Oh give me a break!
The Chinese have ALWAYS copied anything and everything they get their hands on. It’s a cultural and in many ways a genetic predisposition with the Chinese.
And in modern times time 1900 to present it’s become more visible to the ‘western’ nations. I’ve said for many years to anyone who will listen... Dealing with the Chinese on their terms is always a losing proposition in the long run. They will steal all of your ‘intellectual property’ and leave you in the ashes of your dreams as they walk away smiling and laughing at you.
I have a lot of customers that were burned by the Chinese (tool and die shop along with other manufacturing). People, start ups especially, always see my price tag and think they can save a lot of money going to a Chinese manufacturer. I always warn them. BUT, after about 6 months to 1 year these people will come back when they see their patented idea is now on sale at Harbor Freight or WalMart and they still haven’t gotten a single first article.
Unless you have the muscle and international know how the Chinese manufacturers will rip you off. I feel a bit of shaudenfreud seeing the Chinese ripping off Land Rover. What did they expect?
Ordinarily the Chi-Com copies are poor copies of the original. Since they chose to copy a Land Rover (LOL) it might even wind up being superior to the original. Not that either one would be considered “good.”
LOL, they copied the Land Rover??? That means they should also copy the check book that is kept in the glove compartment.
Land Wind $22k vs. Land Rover $70k
“Land Wind”? LOL! It’s from China. More like “Breaking Wind”.