Goldline, and every other PM seller make their money by buying and selling profitably, i.e. buying below value, and selling above.
To them, holding is foolish, as they can profit by every increase, and every decrease, just like stock brokers do.
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Precisely my point. They would not be selling gold right now if they really thought gold was going to go higher. So, they try to offload their gold now. The hucksters from the media are leading their moronic consumers into buying gold.