"Profitable" as in profiting the progressive agenda.
The MSM is an ideologically driven political entity. If they make a few shekels in the process, its a bonus.
“Progressism” at heart is the government taking money from savers and investors and giving it to consumers to spend.
The consumers spend it on what is advertised in the media.
It’s no conspiracy or chance that media toes the line that makes them money. Every business does.
in a story allegedly about race TV media also has the issue of license renewal. Race pimps can make renewal an expensive process.