Why not? It's a special treatment that one is paying extra for, while still permitting those no-frills travelers who merely want to get from point A to point B but unwilling to pay the surcharge. The airports and airlines are businesses, not charities.
If he wants to step off the plane in his Dress Blues and not in mufti with his glory jacket packed neatly, let him purchase the service if required, eh?
(Though it would show due gratitude for the airline to accommodate him in this small favor.)
That’s my point.