They ignorantly fall for the BS story about those evil Carriers (you know, the phone companies) who will pick winners and losers on the Internet.
NOTHING could be further from, or a greater distortion of the truth.
It's VERY simple: Should a business owner be able to charge extra for better service? Or, must they serve all comers equally no matter how much time and effort (resource/bandwidth cost) they require?
The FCC’s track record with the media is as a censor.
That is where they will go. No matter the tax straw man that is the presenting justification, they will go eventually to censorship.