[FredZarguna]

If a broadband provider ever tried such a stupid move, they’d lose customers in droves

Stopped reading right there. Most people have no option to ditch their monopoly ISP, and whatever the merits of the author's position, he loses his credibility when he claims otherwise.

[publius911]

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[Kaslin]

Stopped reading right there.

You know this is getting boring. No one forced you to read the article

[DuncanWaring]

Most people have no option to ditch their monopoly ISP,...

Really?

Everyone has the option of satellite internet (HughesNet and the like).

Nearly all people have the option of internet service through their land-line phone company. Nearly all people have the option of internet service through their cell-phone provider. And, nearly all have the option of internet service through at least one cable-TV provider.

I myself do not have the option of Cable Internet, but I do have the other three options, including 4G LTE cellular internet service.