When A-B fires every employee accused of domestics violence, child abuse, and DWI I might listen, but until then they are hypocrites.
When A-B employees start making international headlines for being accused of domestic violence they’ll get fired. There’s nothing hypocritical about understanding the nature of publicity. A-B didn’t complain the NFL has abusers on payroll, they complained the situation wasn’t being handled well and was generating negative publicity that potential of both the NFL and A-B brands. It’s a business, their job is to make money, they see a situation that could impact the flow of cash, they’re reacting.