Agreed. She's a popular incumbent and she's polling ahead of her opponent by a decent margin. If the name "Martinez" is only getting 36% of "Hispanic voters", that's baffling. Also I'm surprised the numbers aren't closer overall with that poor showing from "Hispanic voters", since N.M. has one of the largest percentage of citizens of Hispanic ancestry and many of them are 3rd and 4th generation Americans -- which differs from Hispanic populations in neighboring states. "Hispanics" are nearly 50% of the population in N.M.
Reminds me of state legislature races here in Illinois where black voters will always vote for a white RAT over a black Republican.
Hispanic voters in Taos and (to a lesser extent) Santa Fe will vote the same way as Anglo voters in those cities: heavily Democrat. I would have hoped that Hispanics in the Albuquerque area and in rural southern and eastern NM would give Martinez a higher vote percentage, though.