Well, not good at all if you are talking about electing RINOs.
Except they're not RINOs, they are the True Republicans.
It's all about brand recognition
rather than actually doing anything — look at the party-planks and how the Republican party has NEVER [since Reagan] been about pushing any of them. Seriously, when was the last time you heard them seriously pushing for repeal of the GCA or NFA? And yet they still bill themselves as supporting the 2nd amendment. What about seriously pushing for actually reforming the tax-code/tax-system? Nope, they push things like tax-breaks, which are essentially gifts from the government without impeding the power of taxation that an actual reform of the tax-system would entail. Abortion? Other than the arguably-useless Partial Birth Abortion Ban, they've done nothing to further their stance on illegalizing abortion — and they don't want to . (Like the NRA, if they actually made progress on the abortion front then they'd lose an emotional hot-button you need to vote for us
issue.)