They ARE competitors.
The SHI’AS believe their form of Islam is the only “called by Allah” form due to their view that the leadership of Islam went to Mohammeds son in law Ali upon Mohammeds death.
The rest of Islam had chosen Abu Bakr as caliph and leader of Islam.
We will just agree to disagree that they are competitors. I am not going to change your mind and you won't change mind.