“Ever notice that everything we do is “controversial” to the media?”
Part of the “progressive” playbook.
If they oppose it, it is “controversial”.
If they like it, it is “needed reform”.
The two terms are nearly interchangable, and they make a huge difference in connotation.
It is how they wield power, and it is almost unconscious with them. Right out of 1984. Orwell said a good party member would know to do these things without thinking.
Any time you read an article with one of the terms, try substituting the other. It may suddenly seem to make sense.
Also, you often hear conservative commentators described as “right-wing attack dogs”, etc. Ever heard of a “LEFT-wing attack dog”? ;)