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To: servo1969
The demo rating, 18-49, is the only rating that matters. Viewers younger than that can still pay off. Just ask the CW. Older viewers however are unwanted.

Given the realities of the Obama economy, they are going to have to re-think that at some point. 55+ is where a high percentage of the discretionary spending power remaining to America resides.

12 posted on 04/14/2014 4:25:22 PM PDT by Mr. Jeeves ([CTRL-GALT-DELETE])
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To: Mr. Jeeves

“55+ is where a high percentage of the discretionary spending power remaining to America resides.”

Have you seen the new deductibles for Obamacare plans that go into effect after the next election?

Part of the design is to crush the 55+ demo.


17 posted on 04/14/2014 4:37:18 PM PDT by Jim Noble (When strong, avoid them. Attack their weaknesses. Emerge to their surprise.)
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To: Mr. Jeeves
I'd have to disagree with this article.

CBS has 60 Minutes, which as far as I know is only watched by...old people.

And it's always been a top rated show.

Then again "old people" generally don't stay up to watch the late night shows, so maybe that's where he's coming from.

But if they think that the answer is Colbert, they are sadly mistaken.

You can't consistently insult half of the viewing audience by going full leftist all the time.

Leno knew this. And he is a liberal.

But he was smart, and hired smart writers.

32 posted on 04/14/2014 6:29:56 PM PDT by boop (I just wanted a President. But I got a rock.)
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