Either everyone in the the middle can’t decide on candidate and these are the two who shake out, the polled are responding to name recognition, or something. There is little overlap in the positions of either potential candidate.
Strikes me as somehow analogous to its being almost impossible nowadays, apparently as a result of consumer demand, to buy a product without the company name/logo blaring from every surface.
One is often left wondering how depleted the self-esteem must be of someone needing that sort of ostentation to feel 'better', or something.
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