I wonder why the charts don’t match up, e.g. viewers versus revenue - seems like the revenue payers (advertisers are being ripped off.
Fox viewers have money, and fall into the vaunted 18 to 34 age group that advertisers pay more money for. PMSNBC viewers, according to the article are in their mid 60's and already know what they want to buy, so advertisers don't want to waste dollars on them.