Unfortunately, I’d lost my taste for Heineken well over a decade ago. They won’t feel my boycott. Sam Adams already is. I’m sure they notice. ;-)
Sammies is now to be called Dyke piss!
Heineken in my area became a status symbol for blacks years ago (I guess they viewed it as an exclusive import); I rarely see people drink it (in the places I would frequent).
This is the equivalent of Colt 45 boycotting the parade...