ROTFLMAO!
Please consider refraining from posting ignorant comments on cigarette smoking related topics, other than the government approved PC comment that “smoking is bad for your health”.
It will potentially increase your overall credibility on other topics.
However there is this:
The Kool brand capitalized off this new culture of "coolness" in African American culture that evolved from the Davis' jazz movement. They drew upon the idea of "coolness" to define their brand, Kool. It was then associated with a very positive, glamorous self-image which embodied the idea of cool found in jazz. This attempt was evident in their first tagline: "To be cool you smoke Kool". Later, they further infused the idea of cool and glamorous with the line, "Smoking a Kool? Like riding a Rolls Royce". B&W used Kool to substantiate the idea of a cool lifestyle. Kool was freshness, cold, but more importantly, Kool was cool.