Posted on 07/07/2013 11:32:03 AM PDT by Pinkbell
Despite a heavy period of news that included the Boston Marathon bombings and the Jodi Arias trial, MSNBC's second-quarter ratings plunged to their lowest level since 2007.
In primetime, MSNBC drew an average of 584,000 total viewers and 196,000 viewers in the key 25-54 age demographic. Those numbers were down 16% and 12%, respectively, from the second quarter of 2012. And they accounted for quarter lows not seen since the fourth and second quarters of 2007, respectively.
The network had seen signs of this coming in some dreadful monthly ratings, particularly in May. The same factors contributed to the network's ratings decline over the full quarter. "The Rachel Maddow Show" suffered its lowest-rated quarter in terms of total viewers since 2008. And June alone was the lowest rated month ever for Maddow in both total viewers and in the 25-54 group.
New host Chris Hayes continues to pull in sluggish ratings for "All In With Chris Hayes," which in its first full quarter on air provided MSNBC with the lowest-rated 8 p.m. hour in the 25-54 demographic since 2006.
It comes as a disappointment to a network that built much post-election hype while surging in the key 25-54 demographic immediately after President Barack Obama's re-election. BuzzFeed said MSNBC was poised to challenge Fox News, but that hasn't been the case.
Here's a look at the year-over-year plunge:
(See Chart At Link)
Fox News continues to remain at the top of the ratings among the cable networks, its 46th consecutive quarter there and 138th consecutive month. In total viewers, Fox News beat CNN and MSNBC combined in both total day and in primetime viewers, while surpassing both in the key 25-54 demographic.
(Excerpt) Read more at businessinsider.com ...
Rich old white hippies love MSNBC - the group that thinks it's 'forever 1968'....
:^), I didn’t see you mentioning it had been posted a lot either. Hey, I’m missing out on too much around here. lol
Rich old white hippies love MSNBC - they think it's 'forever 1968'....
(Old hippie elites still buy the New York Times to pretend they're 'cool' too...)
We were in Santa Fe airport and they had the communist news network on in about half the boarding areas. The other areas had Fox on the monitors. Guess which areas had people standing to watch? It dang sure wasn't the ones with cnn.
Hey! I missed two whole days trying to keep up on the Zimmerman trial threads. I know I missed a lot of other news.
HAHAHAHAHHAHAHA!!!!! What?? People don’t like FLAMING GAYS and SPITTERS and Dumbasses??? I’m SHOCKED!!!
Because it’s Backed by the huge Liberal, BILL GATES....hence the MS part of MSNBC!!! Gates and his Baby killing lover wife make me sick.
ABC...CBS...NBC....CNN.....they are ALL the same. Sad.
Propaganda outlets do not care about 'ratings'. They only exist to disseminate propaganda.
Didn’t they just reinstate Ed “No Talent” Schultz to his prime time show?
Nice points on your page...I had a collection but was involved in a horrible boat accident and lost them all.
Thanks. I’d forgotten completely about that sale. Another sports station would give ESPN a run for its money.
ESPN has come to take its audience for granted; the sportscasters have become more political than called for. I’d be happy to see Maddow/Matthews, et al. on the unemployment line, and ESPN being given a run for its money. A twofer as it were.
The Daily Show, Bill Maher ... the acolytes are actually proud of getting their ‘news’ from The Comedy Channel.
Thanks, I enjoyed this.
Their problem is that they don’t lean to the left enough. They need more left. More left.
Well, good luck... a lot goes through here doesn’t it.
“a lot goes through here doesn’t it.”
A tremendous amount! And following the trial here and at The Conservative Treehouse, which I highly recommend for the trial coverage, just wore me out!
OUTSTANDING!!! Bring back that box office hit the Oberfuehrer.
Thanks... I may try to check the treehouse out.
Confucious say man that leans too far forward fall flat on his face.
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