I can only judge by what he says publicly. I have no idea his private opinions are. He is unfairly accused by the left of being a yelling, hateful person. He is not that at all. He jokes, he makes fun of people, but at the end of the day, he does little talking about conservative positions. Explaining his views of what the president, or the left, or the media is doing to manipulate public opinion is not a conservative position.
You obviously don’t listen much to Rush, because he’s many times expounded on the greatness of the free-enterprise system and other conservative issues and beliefs.