I have actually been to your town. It was around 2008. My youngest son and his wife lived there for a few years, and we went out once to visit. It was a very nice town from what we could see.
Nice town, but aging town. I now live 15 miles north of the city limits. The population has not increased in fifty years. Like many towns in the U.S., most of the population growth has been to the suburbs. When I was growing up there in the fifties and sixties, the city pop. was 50k and the metro pop. about 60k. Now the town is still 50k and the metro pop. is about 125k. Plus while relatively safe, there’s now drug gangs and the attendant problems. Some areas I didn’t think twice about walking through thirty years ago I’d now give a little thought to. And the local rag, The La Crosse Tribune, which was pretty conservative when I was a kid, is now a New York Slimes clone.