The outreach would be for the whole-hearted support of the elderly for entitlement reform. Without their support, reform will not take place.
During the Tea Party rebellion in 2010, Tea Party activists told reporters that Social Security and Medicare were not big government programs. They evidently thought the money they paid in through Social Security taxes was equal what was paid out in benefits. Wrong — it had become a soon-to-be bankrupt program where little was paid in compared to what was received.
Once we can persuade the elderly how big government has bungled the program, we can make progress on saving Social Security. That would help us get votes and win elections, too.
Wouldn’t it be more effective to just count the votes you already have on your side and seek outreach to the people who are voting against you?