[Graybeard58]

Don’t most retailers play that game?

[freedumb2003]

Jewelers are the worst:

ALL DIAMOND JEWELRY 80% OFF! (of the price marked up 200%)

[Buckeye McFrog]

Don’t most retailers play that game?

Yes. It got really bad during the Nixon wage and price controls. Retailers and manufactures locked-in absurdly high list prices in order to provide flexibility against the cap.

[Mr. Jeeves]

Don’t most retailers play that game?

We don't want to, but customers demand it. Far too many of them just won't buy unless they feel like they are getting a bargain (just as they feel like Obama cares about them), even if they know better intellectually. Emotion rules in retail, these days...

JC Penney made a huge mistake with flat pricing. People would rather buy a $39 item marked down to $19 than the exact same item with a flat $15 price tag.

[T. P. Pole]

Don’t most retailers play that game?

Ever shop at Kohls? They are the pros at this.

Have a receipt in my hand. 1/19/13. I count 3 sets of "sleepware" (pajamas) at 12.99 each. 6 bras varying from 7.65 to 14.99, 10 sets of tights at 6.99 and 7.99.

Subtotal 181.00.

After 30% discount - 133.16.

At the bottom of the receipt - "YOU SAVED $260.30"

So, I walked out of there with nearly $400 in clothes for only 133? What a bargin!

:)