So even though it's a near-monopoly product, even the Cubs understand that the quality of their product does not match the market demand for tickets to see it.
In the last two years my wife and I have gone to concerts of well known entertainers like Paul Simon, Neil Diamond, Elton John, Rod Stewart, Stevie Nicks, and a few others. The prices for our tickets were usually over $100 per seat. And there were also the hotel and restaurant prices. While I've always wanted to see some of those entertainers live, I balked at the ticket prices. But the look from my wife told me I'd better agree to go.