I’ve listened to Bortz off and on down through the years. Disagree with a lot of his stands.
But two things he did made me change the station every time:
1. Repeat a point three or four times. It was as if he did not believe his audience was smart enough to get it after the second explanation.
2. His frequent five second mid-sentence pauses. It was like something else caught his attention. Maybe it did but your don’t do that as a radio host. Makes you sound stupid and disconnected.
Welcome Herman Cain.
It's Radio! He repeated things every few minutes because he got new listeners every few minutes. Hugh numbers of commuters locked their car doors and went into their businesses while large numbers left their house to start their morning drive.