I was lurking on DU, cant post there got busted and banned yrs ago, anyhow their thread on this, most of them that are going to boycott Papa Johns also put in their posts that they hate his pizza and never eat it anyhow, so their boycott is going to have a pretty hard time affecting that business
The rational response would be to go buy more so the reduction would be less likely. But no, they're going to intentionally hurt the object of their concern. Brilliant! That’ll show ‘em!