yes hyper targeted advertizing would work a lot better on smartphones. So a Google or Apple has every incentive to track compile store regurgitate to the right people your internet surfing habits. Just last week it seems Apple could not resist tracking iPhone users again even after it pledged not to.
This shows Apple likes what you have to say about advertizing (just my 2¢ Worth)
Apple controls its smartphone Eco-systsem while google has an inferior position. Google needs to do a real buccaneer partnership with Samsung or LG, putting out co-branded smartphones,then it could be like Apple and do the hyper targeted advertising
If it’s positive option, meaning user permission, and it’s actually products and services that the user likes and wants, the negative connotation is not going to fly. Don’t want it? Decline when you enter a plan.
Google doesn’t have an ecosystem, btw. They have a herd of cats.