———In the old days———
There is another very important fact involved. Those here chose to trash the queer and not shop where there are queers but missed the main factor in the Penny’s change. The knee jerk reaction missed the salient point.
The more important factor in the failure of the now fired CEO was that he trashed generations of how to make retail sales. Those methods and rules and consumer habits have been evolving since the founding of the company and most other retailers. He changed the advertising and imposed his thoughts on how to sell.
He failed totally . He will be remembered for ever in business school courses and even text books as an example of what not to do.