JCP’s downfall is not due to the marketing to the homo’s, it is due to their new EDLP (Every Day Low Price) pricing strategy was an EPIC FAIL. They got their customers hooked on getting coupons weekly in the mail. Their customers didn’t shop without coupons, then only to have them ripped away, cold turkey. I will have to admit that once you start actually looking at the prices, they are lower, but nothing feels better than saving 20 or 30% when you are shopping.
Stop using logic and facts. Their collapse has to because because JCP likes gay people. No further discussion...
I’ve never gotten a Penny’s coupon in my whole life.