HA! I should have anticipated that...that dude’s pic never fails to make me smile.
“Xerox’s copier business was lucrative for decades, but the company eventually had years of losses during the digital revolution. Xerox managers can console themselves that it’s rare for a company to make the transition from one technology era to another.”
The IBM Division in Germany in 1973 developed a piece of software for a German company to tie a number of tables together to support the firm’s accounting requirements. They sold the software and then the “Home Office” found out. They explained IBM was in the equipment business and not software business. The creators quit, bought the rights back from the customer and formed a business called SAP. Today SAP is one of the primier software companies on the planet.