A new poll on Monday showed that Obama has been buoyed by his campaign’s decision to spend aggressively on early advertising. Of swing-state voters who said commercials have changed their opinion on whom to vote for, some 76 percent say they now favor Obama, versus 16 percent who say they’ve switched their vote to Romney, according to a survey from USA Today/Gallup.
Except Obama is still in terrible shape across almost every swing state. This is a typical summer media circle jerk creating a story where there isn’t one.
If we can see it and have been saying it for weeks, why can’t Romney’s team.
It is frustrating me to no end that Romney seems to be blowing this election before our very eyes.
Folks, follow Charley Cook, he is never right, plus he is a total lock-stepper for Obama and the Democrat Party. Just go back to 1994 and check out his predictions on the House races in 1994, pathetic to say the least. Obama is toast, and....no Democrat spin is going to help him!!!
Despite the hundreds of millions of dollars the campaigns are spending marketing their respective candidates, neither have an overall position that they are communicating for their man.
It’s a shocking omission.
More shocking is the fact that the promotion of the two campaigns sounds like marketing of the Bobbsey Twins. The stance on various issues is different of course, but the overall positioning – represented by tag lines or positioning slogans – is an exercise in TweedlDum and TweedleDee PR.
The slogan of the Obama campaign, which is now the basis of his bus tour, is “Betting on America.” There’s no positioning image to go along with this, just the slogan, which, according to Breibart, is a rip off of a Clinton slogan.
But hey.
And Mitt? The tag line of the Romney campaign is “Believe in America.” Huh? Betting on America … Believe in America. Come on, guys. How about just a little differentiation?
They spend millions on surveys. The “Button” that is pushed ad nauseam on the campaign trail is Jobs. That’s all either of them talk about. And it probably is the top answer to the question, “What is the most important issue facing the country today?”
Yet, neither campaign has a properly positioned itself with Jobs. Yes, they talk about them, but words come and go. Where’s the positioning image? Or, in the words of Laura Ries’ new book, the Visual Hammer? Where’s a prominent silhouette of a hard hat over the slogan Believe in America? Such an image from the Romney campaign would communicate volumes.
The positioning for the Obama campaign in 2008 was easy. They grabbed the right word and drove it into the mind - Change. This word represented an “against” position. Bush, and the Iraq War were extremely unpopular and “Change” was change from Bush and his policies. It went down like a buttered oyster.
There was a positioning opportunity for McCain in that campaign. As the Jeremiah Wright controversy exploded across the media, McCain could have positioned Obama with Wright and his raging anti-Americanism. McCain let it go. And he lost the race.
Would McCain have won the Presidency if his campaign had challenged Obama’s assertion that he had attended that church for 20 years and never heard a word of the racist rantings? I don’t know, but the outcome of the race would have been undeniably different. Positioning works.
Opponents of John Kerry’s 2004 presidential bid who had served on swift boats during the Vietnam War had no such qualms. Hammering the media with evidence of John Kerry’s misrepresentations of his service during the Vietnam War and that of other veterans, Kerry was positioned as a something of a coward and a liar and “Swiftboated” right out of the race.
Positioning is where you place your product or service or…candidate in the mind of your public. It’s dominant. It monitors the overall communications strategy.
The Obama campaign hasn’t positioned the President. They can’t use “Change” this time. And Betting on America is only for his bus tour. With big fan fare a few weeks ago, they rolled out a new word that was to position the campaign – Forward.
Eh…. Really?
The delusional people even here on FR are those who think that Romney had this race in the bag. Thankfully Rush today, gave the warning that Romney needs to step it up or he could lose even with the economy being terrible. Romney is allowing Obama to define him in Ohio and Romney isn’t doing anything about it with his crappy advisers playing this prevent defense.....even if Romney blitz later in August, it may be too late because just enough voters may take the devil they know than the new devil they don’t know or specifically they don’t like. All Obama need is at least one swing state and hold onto CO and NV and he wins
post the rest of that poll..not just a preview...most of those coming to obama are his own