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I don't understand the fear of "losing a generation" because you lied to them. The "mainline" protestant churches, Episcopal, Presbyterian, Methodist, etc. have been trying to become more "culturally relevant" for decades.
As a result of those efforts, their numbers continue to dwindle. Deep inside people is a desire for TRUTH, raw unadulterated TRUTH. All of the efforts to be culturally relevant are seen as just another lie.

The Church is not a numbers game, where the goal is to increase the number of butts in the pews. The Church should be about the business of speaking the TRUTH and LIGHT into darkness.

Right you are: The “numbers game” seemed to begin in the 1970s, wherein many churches began to try and work feminism and all sorts of nonsense into their teachings, knowing that the “truth and light” would cost them numbers. Had they focused on the truth rather than numbers, they would have succeeded in creating a minority, but a sizeable and significant one, which would have constituted a robust realm of dissent from the general culture. Instead, we have a mess. One hardly knows what it means to be “Christian” anymore: Some churches support gay marriage and just about anything that comes their way.