Good point...but they STILL took a chance of getting slammed by the usual suspects on television. This was still gutsy by many measurements...I would have enjoyed the discussions in the board rooms.
Oh, no doubt of that, but if they are doing their demographics studies correctly, the hard numbers would have been there to support the position. It took guts, but the logic isn’t arguable.
Conversely, a tofu bar would be well advised to run anti-2nd advertising for the same reason.