The rest is tripe - this is the crux:
Pay $65,000 & save $300 per month - and I seriously doubt even that projection as it doesn't even address batteries and equipment maintence & repair - even if you believe all of it.
By their own numbers that is an 18 YEAR break even point
Only if treated as a single investment opportunity by a business. This is an individual and properly treated the ROI computation will be quite beneficial to him.
$65k seems like a lot of money, but I guess he needs a lot of capacity. He would be better off to not go solar and hope his neighbors trees grew tall enough to provide some shade.