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Apple rejects Greenpeace data center estimate as inaccurate
AppleInsider.com ^

Posted on 04/18/2012 6:28:17 PM PDT by matt04

Apple has taken issue with the consumption estimates for its Maiden, N.C. data center included in a just-published "How Clean is Your Cloud?" report by Greenpeace, noting that renewable energy will provide 50 percent more of the center's power needs than the environmental advocacy group projected.

Greenpeace on Tuesday gave Apple low marks in its new report and criticized it for its reliance on coal-based power. In the report, the organization dismissed Apple's renewable energy efforts for its Maiden, N.C., server farm as providing just 10 percent of "their total generation."

The Cupertino, Calif., company quickly responded in a statement, according to NPR.

"Our data center in North Carolina will draw about 20 megawatts at full capacity, and we are on track to supply more than 60 percent of that power on-site from renewable sources including a solar farm and fuel cell installation which will each be the largest of their kind in the country," said spokeswoman Kristin Huguet. "We believe this industry-leading project will make Maiden the greenest data center ever built, and it will be joined next year by our new facility in Oregon running on 100 percent renewable energy."

Earlier this year, Apple confirmed plans to build a "green" data center in Prineville, Oregon.

Greenpeace said in its original report that it had provided its facility power demand estimates to Amazon and Apple and both had responded that the figures were inaccurate. The group noted that it decided to publish the report anyway and invite the companies to "be transparent and provide more accurate data."

(Excerpt) Read more at appleinsider.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events; US: North Carolina
KEYWORDS: apple; environmentalism; globalwarming; greenpeace; maiden
I see Greenpeace is taking it's journalism skills from CBS. Apple said it was inaccurate, but it didn't matter to Greenpeace and they ran with it.
1 posted on 04/18/2012 6:28:27 PM PDT by matt04
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To: matt04

The sum of IQs in Greenpeace wouldn’t add up to the IQ of the lowest paid Apple employee.

Shove it up your smelly Obamas, Greenpeace.


2 posted on 04/18/2012 7:07:45 PM PDT by Da Coyote
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To: matt04


3 posted on 04/18/2012 7:25:41 PM PDT by Chode (American Hedonist - *DTOM* -ww- NO Pity for the LAZY)
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To: matt04

Even companies that try to work with these idiots get shafted.


4 posted on 04/18/2012 7:32:56 PM PDT by TangoLimaSierra (To the left the truth looks Right-Wing.)
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To: matt04

In the big picture, this is no more significant that two whores discussing the virtues of chastity.


5 posted on 04/18/2012 7:59:47 PM PDT by RetiredTexasVet (There's a pill for just about everything ... except stupid!)
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