Sleep Train was a local Sacramento shop -- an early sponsor of the Rush Limbaugh show. As Rush's fortunes increased, so did Sleep Train's. Hard to believe the original owner would have made such a stupid move.
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It appears that the original owner did make this very stupid move.
From Wikipedia:
"The owner of Sleep Train has known host Rush Limbaugh for many years and has sponsored the show since its 1988 launch into national syndication. Sleep Train suspended advertising on the show on March 4, 2012 in the wake of the Rush Limbaugh–Sandra Fluke controversy; the company asked to return as a sponsor on March 8, but Limbaugh declined their request."