I suspect it's more about some genius Ivy League programming consultant who promised that the NFL would get higher ratings if they could just do something to attract women viewers. What a low opinion they seem to have of the intelligence of the fairer sex.
Yeah, it's teetering on the unwatchable at this point. The rank hypocrisy of the treatment of Rush Limbaugh and Hank Williams certainly does not help.
Well, all the women I know who like football don’t like all the bs. I happen to be a woman who has watched football for decades
and have even had women over to watch with me. My husband quit watching fb when all this fluff started. And I have lost
interest because of it too. Not being able to drink beer any more might also have contributed to my disinterest. lol
I now record a game I might want to watch and ff thru all the crap later. Baseball is not over yet and that has my full attention.