[dead]

The only mascot for Sugar Pops I remember was a bear wearing like a turtleneck or something, lol.

That's Sugar Smacks' mascot - and he was a frog.

[RegulatorCountry]

I may not know what cereal, but I do recall this guy:

[FrdmLvr]

That was Post cereal’s Sugar Bear for Sugar Crisp
http://www.youtube.com/watch?v=N-qnHGdUcYk&feature=related